How to Find Your Readers and Keep Them
1. get crystal clear on your target market before writing 2. start with your real relationships. even if you only have a handful of readers, they will spread the word 3. email signatures with blog post links 4. you have to grab people immediately with titles and headlines: a compelling story, emotional pull 5. use jargon free conversational language 6. social media is essential, but where your specific readers are: don't try to maintain all 7. SEO is crucial. Forums can tell you what your potential readers are looking for 8. If readers stay on your page more than 3 minutes, that's a good sign 9. Personal recommendation is the best form of marketing 10. People are more prone to share about something if it is actually helpful; if they learn something or find that it validates their beliefs of something 11. Consistent posting is key: quantity over quality. Depth over breadth. 12. Interacting with readers makes more engagement 13. Site speed and design is important. If it doesn...
